In the ever-evolving landscape of social media, TikTok has emerged as a dominant force, reshaping the way we consume and create content. Since its global launch in 2018, the platform has experienced explosive growth, boasting over 1 billion monthly active users as of 2024. This surge in popularity has given rise to a new generation of digital stars, with TikTok influencers becoming some of the most recognizable faces in modern pop culture.
The impact of TikTok on the influencer marketing industry has been profound. In 2023, the TikTok influencer market was valued at an estimated $5 billion, with projections suggesting continued growth in the coming years. The platform’s algorithm, which favors content over follower count, has democratized fame, allowing creators from diverse backgrounds to amass millions of followers in relatively short periods.
Top TikTok influencers now command impressive engagement rates, with some achieving up to 18% engagement on their posts – significantly higher than rates seen on other social media platforms. These digital celebrities have become powerful marketing tools, with brands increasingly allocating substantial portions of their advertising budgets to TikTok collaborations.
Below find 22 of the top TikTok influencers today:
1. Charli D’Amelio
Charli D’Amelio is a prominent TikTok influencer who skyrocketed to fame in 2019 through her dance videos. Born on May 1, 2004, in Norwalk, Connecticut, Charli began dancing at a young age, which became the foundation of her TikTok success. She started posting dance videos on TikTok in mid-2019, and her content quickly went viral due to her engaging and energetic dance routines.
Charli’s relatable personality, combined with her dance skills, helped her amass millions of followers in a short time. By November 2020, she became the first person on TikTok to reach 100 million followers. Her success on the platform has led to numerous opportunities, including brand endorsements, a Hulu reality show with her family titled “The D’Amelio Show,” and even a voice role in an animated film.
Despite her rapid rise to fame, Charli has remained humble and often speaks about the pressures of social media fame, particularly the challenges of dealing with online negativity. She continues to create content on TikTok while also expanding her influence into other areas, such as business ventures and philanthropy.
2. Bella Poarch
Bella Poarch is a TikTok influencer who became widely known for her viral lip-sync videos, particularly her iconic performance to the song “Soph Aspin Send” by Millie B. Born on February 9, 1997, in the Philippines, Bella moved to the United States when she was 13 years old. Before her rise to fame, she served in the U.S. Navy, which she often references in her content.
Bella’s TikTok journey began in April 2020, and she quickly gained immense popularity for her expressive lip-syncing style, cute facial expressions, and unique editing techniques. The video that catapulted her to stardom, where she lip-syncs while rhythmically bobbing her head to “Soph Aspin Send,” became one of the most liked videos on TikTok, amassing millions of likes and views.
Beyond TikTok, Bella has leveraged her platform to launch a music career, debuting her single “Build a Bitch” in May 2021. The song and its accompanying music video were well-received, marking her successful transition from TikTok star to recording artist.
Bella is also known for her advocacy on mental health, drawing from her own experiences and using her platform to spread awareness and support for those struggling with similar issues. Her combination of talent, charisma, and advocacy work has solidified her place as one of TikTok’s most influential figures.
3. Zach King
Zach King, known for his digital sleight of hand and “magic vines,” has successfully transitioned his unique brand of visual trickery to TikTok, becoming one of the platform’s most followed creators. King first gained prominence on Vine in the early 2010s, where his six-second illusions and clever edits captivated audiences. When Vine shut down, he brought his talents to other platforms, including YouTube and Instagram, before finding a new home on TikTok.
On TikTok, King’s content continued to evolve, leveraging the platform’s features to create even more elaborate and mind-bending illusions. His videos often feature seamless transitions, impossible scenarios, and playful narratives that blur the line between reality and digital manipulation. King’s ability to consistently produce high-quality, innovative content has earned him millions of followers and billions of views on the platform.
4. Addison Rae
Addison Rae Easterling, known simply as Addison Rae, emerged as one of TikTok’s biggest stars in 2019, quickly becoming a household name among Gen Z users. Born in Louisiana, Rae began posting dance videos on TikTok while attending Louisiana State University. Her charismatic personality and dance skills quickly caught the attention of millions, leading to her rapid rise on the platform.
Rae’s content primarily consists of dance videos, lip-syncs, and lifestyle posts that resonate with her young audience. Her popularity on TikTok skyrocketed when she joined the Hype House, a collective of TikTok creators in Los Angeles, in late 2019. This move not only boosted her visibility but also provided opportunities for collaborations with other popular creators. As her following grew, Rae expanded her presence beyond TikTok, leveraging her fame to launch a successful podcast with her mother, release music, and even star in the Netflix film “He’s All That,” a remake of the 1999 teen comedy.
5. Loren Gray
Loren Gray is a well-known TikTok influencer and musician who gained prominence for her lip-syncing videos and engaging content. Born on April 19, 2002, in Pottstown, Pennsylvania, Loren initially gained fame on the platform Musical.ly, which later became TikTok. She started creating content in 2015 and quickly became one of the most followed users on the platform due to her charismatic personality and relatable content.
By 2019, Loren was one of the most followed people on TikTok, amassing millions of followers. Her early success on the platform opened doors to opportunities in the music industry. In 2018, she signed a record deal with Virgin Records and released her debut single “My Story,” followed by several other singles like “Queen” and “Options,” which showcased her pop sensibilities and strong vocals.
6. Dixie D’Amelio
Dixie D’Amelio is a popular TikTok influencer, singer, and social media personality who rose to fame alongside her younger sister, Charli D’Amelio. Born on August 12, 2001, in Norwalk, Connecticut, Dixie initially gained attention as part of the D’Amelio family’s social media presence, but she quickly established herself as a star in her own right.
Dixie joined TikTok in late 2019, and her content often includes dance videos, comedic skits, and collaborations with other influencers. While her sister Charli was known for her dancing, Dixie began to explore her interests in music, which led to her debut single “Be Happy” in June 2020. The song became a hit, garnering millions of streams and solidifying her place as a rising pop artist.
In addition to her music and acting, Dixie co-stars with her family in the Hulu reality show “The D’Amelio Show,” which offers a behind-the-scenes look at their lives and the challenges of fame. She is also active in brand partnerships and endorsements, leveraging her massive following on TikTok and other social media platforms.
7. Khaby Lame
Khaby Lame, a Senegalese-born creator based in Italy, rose to TikTok stardom with his distinctive brand of comedy. Lame began posting on TikTok in 2020 during the COVID-19 pandemic after losing his factory job. His content quickly gained traction for its simplicity and universal appeal, featuring wordless reactions to overly complicated life hacks and viral trends.
Lame’s signature style involves staring directly at the camera with a deadpan expression, often shrugging or gesturing with his hands to emphasize the absurdity of the situations he parodies. This approach transcends language barriers, making his content accessible to a global audience. His rise to fame was meteoric; within a relatively short period, he became one of the most-followed creators on TikTok, surpassing many established influencers.
8. Kimberly Loaiza
Kimberly Loaiza, a Mexican social media star, has established herself as one of the most prominent Latin American influencers on TikTok. Her journey to fame began on YouTube in 2016, where she quickly gained a substantial following with her lifestyle content, vlogs, and music videos. As TikTok gained popularity, Loaiza successfully transitioned her brand to the platform, where her engaging personality and diverse content resonated with a broader audience.
On TikTok, Loaiza’s content spans a wide range, including dance challenges, lip-syncs, comedy skits, and glimpses into her personal life. Her ability to connect with her audience, particularly Spanish-speaking users, has been key to her success. Loaiza’s TikTok presence is often intertwined with her music career, as she uses the platform to promote her songs and engage with fans. This synergy between her social media presence and music has helped her achieve significant success in both arenas.
9. JoJo Siwa
Jojo Siwa first gained fame as a child on the reality show “Dance Moms” before building a massive following on YouTube with her energetic personality, signature bow, and colorful content aimed at a young audience. She successfully leveraged TikTok to maintain and expand her already considerable fanbase.
On TikTok, Siwa has continued to cultivate her brand of positivity and high-energy performances. Her content typically features dance routines, lip-syncs, and glimpses into her daily life, all infused with her characteristic enthusiasm and bright aesthetic. Siwa’s TikTok presence has allowed her to connect with fans in a more immediate and interactive way, participating in trends and challenges while also sharing more personal moments. This platform has been particularly significant for Siwa as she has used it to express herself during important personal milestones, such as coming out as part of the LGBTQ+ community in 2021.
10. Will Smith
Will Smith, a Hollywood icon and one of the most recognizable faces in entertainment, made a surprisingly successful foray into TikTok in 2019, quickly adapting his charismatic and often self-deprecating humor to the short-form video format.
On TikTok, Smith’s content strikes a balance between showcasing his celebrity lifestyle and presenting a more relatable, down-to-earth persona. His videos often feature comedy skits, behind-the-scenes glimpses of his projects, collaborations with other celebrities and family members, and participation in viral trends and challenges. Smith’s approach to TikTok content creation is marked by high production value, clever editing, and a willingness to poke fun at himself, which resonates with both longtime fans and younger TikTok users.
11. Avani Gregg
Avani Gregg, known for her vibrant personality and makeup artistry, rose to prominence on TikTok with her creative content and distinctive style. Gregg first gained attention on the platform in 2019 with her “Clown Check” video, where she transformed herself into a colorful, avant-garde clown using makeup. This viral hit catapulted her to TikTok stardom and set the stage for her future success.
As her following grew, Gregg diversified her content to include dance videos, lip-syncs, and lifestyle vlogs, while continuing to showcase her makeup skills. Her ability to blend trends with her unique flair helped her stand out in the crowded TikTok landscape. Gregg’s authenticity and openness about her personal life, including her struggles with anxiety, have endeared her to fans and fostered a strong connection with her audience. She became a member of the Hype House, a collective of popular TikTok creators, which further boosted her visibility and provided opportunities for collaborations.
12. Baby Ariel
Baby Ariel, born Ariel Rebecca Martin on November 22, 2000, in Pembroke Pines, Florida, is a pioneering TikTok influencer, actress, and singer. She rose to fame on the app Musical.ly, which later became TikTok, and was one of the first creators to gain massive popularity on the platform. Her relatable content, which included lip-sync videos, comedic skits, and personal vlogs, resonated with a wide audience, making her one of the most followed and influential figures during the early days of Musical.ly.
Ariel’s success on social media opened up various opportunities in entertainment. In 2017, she was featured in Time magazine’s list of most influential people on the internet, and Forbes recognized her as a top entertainment influencer. Beyond her social media presence, Baby Ariel expanded into music and acting. She released her debut single, “Aww,” in 2017, followed by several other tracks, including “Perf” and “Gucci On My Body.”
In addition to her music career, Baby Ariel has appeared in television and film. She starred in the Nickelodeon movie “Bixler High Private Eye” and had a role in Disney Channel’s “Zombies 2,” further establishing her versatility as an entertainer.
13. Jason Derulo
Jason Derulo gained widespread fame for his music long before becoming a major presence on social media. Born on September 21, 1989, in Miramar, Florida, Jason Desrouleaux (better known as Jason Derulo) first broke into the music industry with his debut single “Whatcha Say” in 2009, which topped the Billboard Hot 100 chart.
Jason became a prominent figure on TikTok during the COVID-19 pandemic. His TikTok content, which includes dance challenges, comedic skits, and creative short videos, quickly went viral, attracting millions of followers. Known for his high-energy posts and collaborations with other TikTok stars, Derulo has successfully leveraged the platform to stay relevant and connect with a younger audience.
Derulo’s TikTok presence often blends his music career with his social media activities, as he frequently uses the platform to promote new songs and participate in trending challenges. His transition into a social media influencer has been seamless, as he combines his performance skills with the engaging, bite-sized content that thrives on TikTok.
14. Michael Le
Michael Le, also known as JustMaiko, has emerged as one of TikTok’s most prominent dance influencers and content creators. Le’s journey on the platform began in 2016 when it was still known as Musical.ly, but his popularity skyrocketed as the app transitioned to TikTok. Known for his exceptional dance skills and choreography, Le quickly gained a massive following with his high-energy dance videos and creative transitions.
Le’s content primarily focuses on dance challenges, tutorials, and collaborations with other popular TikTok creators. His ability to create viral dance trends and his engaging personality have made him a favorite among TikTok users. Le’s success extends beyond solo performances; he often involves his family members, particularly his younger sister Tiffany, in his videos, adding a relatable and endearing dimension to his content. This family-oriented approach has helped him connect with a broader audience and showcase a more personal side of his life.
15. Spencer X
Spencer X, born Spencer Knight on April 20, 1992, in Manhattan, New York, is a prominent TikTok influencer and beatboxer known for his exceptional beatboxing skills. Spencer gained widespread recognition on TikTok by showcasing his talent in short, engaging videos that often feature collaborations with other creators, musical performances, and creative sound effects.
Before his rise to fame on TikTok, Spencer X honed his beatboxing skills over several years, performing in various venues, street performances, and collaborating with musicians across different genres. His ability to produce complex rhythms and sounds using only his voice set him apart, and he quickly became a sensation on the platform after joining in 2019.
Spencer’s TikTok content blends his beatboxing prowess with humor, challenges, and collaborations, which have resonated with a global audience. His unique style and impressive talent have earned him millions of followers, making him one of the most followed beatboxers on social media.
16. Brent Rivera
Brent Rivera, a social media veteran who gained initial fame on Vine, successfully transitioned to become one of TikTok’s most popular creators. Rivera’s journey in the social media world began in his teens, and he has since built a substantial following across multiple platforms, with TikTok becoming a key part of his digital empire.
On TikTok, Rivera is known for his comedic skits, challenges, and relatable content that often involves his friends and family members. His videos frequently feature situational comedy, pranks, and lighthearted content that resonates with a young audience. Rivera’s charismatic personality and boy-next-door charm have been key factors in his ability to maintain and grow his following. He often collaborates with other popular TikTok creators, including his sister Lexi Rivera, which helps to expand his reach and create engaging cross-over content.
Beyond his TikTok success, Rivera has leveraged his social media fame to pursue various entrepreneurial ventures. He co-founded Amp Studios, a talent incubator and content studio that works with up-and-coming creators. Rivera has also ventured into acting, appearing in web series and TV shows, and has launched his own merchandise line. His ability to stay relevant across multiple platforms and his business acumen have made him a role model for aspiring content creators. Rivera’s journey exemplifies how early adoption of new platforms, consistent content creation, and diversification of ventures can lead to long-term success in the ever-changing landscape of social media influencing.
17. Bryce Hall
Bryce Hall is a well-known TikTok influencer, social media personality, and entrepreneur. Born on August 14, 1999, in Ellicott City, Maryland, Bryce gained fame through his engaging and often controversial content on platforms like Vine, YouTube, and eventually TikTok. His content typically includes comedic skits, challenges, collaborations with other influencers, and vlogs that showcase his lifestyle.
Bryce first started his social media journey on Vine, where he gained a following before the platform shut down. He then transitioned to YouTube, where he continued to grow his audience with prank videos, challenges, and collaborations. However, it was on TikTok that Bryce truly skyrocketed to fame, becoming one of the platform’s most recognizable figures.
In 2020, Bryce became a member of the Sway House, a collective of popular TikTok influencers known for their collaborative content and high-energy videos. His association with the Sway House further boosted his popularity, though it also came with its share of controversies, as the group was known for its wild parties and occasional run-ins with the law.
18. Gil Croes
Gil Croes is a popular TikTok influencer, actor, and social media personality known for his comedic content and creative videos. Born on July 7, 1993, in Oranjestad, Aruba, Gil first gained fame on platforms like Vine and Musical.ly (which later became TikTok) for his humorous and often exaggerated facial expressions, skits, and lip-sync videos.
Gil, along with his brother Jay Croes, forms the social media duo known as “CroesBros.” The two brothers have a strong online presence across multiple platforms, including YouTube, where they post vlogs, challenges, and more of their signature comedy content. The CroesBros channel has amassed millions of subscribers, further solidifying their popularity beyond TikTok.
On TikTok, Gil’s content stands out for its high energy, quick edits, and playful nature. His videos often involve relatable everyday scenarios, exaggerated for comedic effect, making them widely shareable and engaging. Gil’s unique style and ability to entertain a global audience have earned him millions of followers, making him one of the most recognized TikTok stars.
19. Kylie Jenner
Kylie Jenner, already a global celebrity and successful entrepreneur, entered the TikTok scene with a built-in fanbase from her reality TV fame and massive Instagram following. Unlike many TikTok stars who rose to fame on the platform, Jenner’s TikTok presence serves more as an extension of her existing brand and a way to connect with a younger audience.
On TikTok, Jenner shares a mix of content that includes behind-the-scenes glimpses of her luxurious lifestyle, promotional material for her cosmetics and skincare lines, and more personal moments with her family, particularly her daughter Stormi. Her videos often feature lip-sync challenges, dance trends, and humorous skits, sometimes in collaboration with her famous siblings. Jenner’s TikTok content tends to be more casual and spontaneous compared to her carefully curated Instagram feed, offering fans a seemingly more authentic look into her daily life.
20. Riyaz Aly
Riyaz Aly is a well-known TikTok influencer, actor, and fashion blogger from India, who gained widespread fame for his lip-sync videos and stylish content. Born on September 14, 2003, in Jaigaon, West Bengal, India, Riyaz became one of the youngest and most followed TikTok stars in the country, thanks to his charismatic personality and relatable content.
Riyaz first started creating content on TikTok in 2017, and his videos quickly gained popularity due to his boy-next-door appeal, expressive lip-syncs, and trendy fashion sense. He often collaborated with other well-known TikTok stars, which helped him expand his reach even further. His ability to connect with a young audience and consistently produce engaging content led him to amass millions of followers, making him one of the most followed TikTok personalities in India.
21. MrBeast
Jimmy Donaldson, better known as MrBeast, has made a significant impact on TikTok, translating his YouTube success to the short-form video platform with remarkable effectiveness. While MrBeast built his initial fame on YouTube with elaborate stunts, expensive challenges, and philanthropic gestures, he has adapted his content strategy to fit TikTok’s unique format and audience expectations.
On TikTok, MrBeast shares snippets and highlights from his larger YouTube projects, behind-the-scenes content, and TikTok-specific challenges that maintain his brand of over-the-top stunts and giveaways. His videos often feature attention-grabbing concepts, such as extreme challenges with high stakes or surprising acts of generosity. MrBeast’s TikTok content retains the core elements that made him famous – big budgets, outlandish ideas, and a focus on audience engagement – but packaged in bite-sized, highly shareable formats.
Beyond simply repurposing content, MrBeast has used TikTok to expand his brand and reach new audiences. He’s leveraged the platform to promote his various business ventures, including his ghost kitchen burger chain, MrBeast Burger, and his chocolate bar brand, Feastables. MrBeast’s success on TikTok demonstrates how established content creators can effectively use the platform to complement their presence on other social media sites, reaching younger demographics and driving traffic across their entire digital ecosystem. His ability to adapt his content strategy for different platforms while maintaining a consistent brand identity has cemented his status as one of the most influential and innovative content creators in the digital space.
22. Burak Özdemir
Burak Özdemir, also known as CZN Burak, is a famous Turkish chef, restaurateur, and social media influencer known for his unique cooking videos and charismatic personality. Born on March 24, 1994, in Yayladağı, Turkey, Burak gained international fame through his engaging and often larger-than-life culinary creations shared on social media platforms, particularly TikTok and Instagram.
Burak is renowned for his distinctive cooking style, characterized by his constant smiling expression and ability to prepare massive portions of Turkish and Middle Eastern dishes. His videos often feature him cooking in an outdoor setting or in his restaurants, effortlessly handling large quantities of ingredients with precision and flair. His charm, combined with his impressive culinary skills, quickly captured the attention of millions of viewers worldwide.
